Before he was a winemaker, a self-proclaimed black belt, and an internationally renowned runway model, Russell always had a borderline-concerning obsession with great food and wine. After graduating from Cal Poly with a few winery internships (and a bunch of noise complaints) under his belt, he started Herman Story in 2001 with seven humble barrels of Syrah stashed in his employer's cellar.

What started as an homage to his grandfather grew into a lineup of the most boisterous, buckle-up-and-hang-on, Rhône-inspired wines on the Central Coast. Today, after 20+ years and a bunch more noise complaints, Russell hasn't lost a shred of his passion for wine, people, and perfectly seasoned ground beef. Off the clock, you'll find him whipping up salsa verde, floating the Salinas River, or trying to break the world record for longest distance pulling a Learjet 45 by beard.